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Safe-to-spend isn't about the math, it's about the psychology. When you see $100 as your "balance", you're much more likely to spend a little more than when you
by joeyespo 15y ago
Safe-to-spend isn't about the math, it's about the psychology. When you see $100 as your "balance", you're much more likely to spend a little more than when you only see $60. What's unique about it is that they show it in place of your actual balance, which really hasn't been done by another bank before.
Also a trademark will protect the name, not the underlying technology. Other banks can still use this technique. They just need a different name for it.
- typicalrunt 15y agoIn this economy and with global debt crises, they'd do better to show the user how much money was saved. I've never seen a bank or financial institution advertise spending money in such a blatant way. Instead, banks typically nudge their customers into purchasing products or services for their benefits, but they never mention the word "spend" because it denotes exhausting one's supply.