The mix matters because shares in a privately held company are not very liquid, and fair valuation of those shares is sometimes problematic. In short, there's a

The mix matters because shares in a privately held company are not very liquid, and fair valuation of those shares is sometimes problematic. In short, there's a decent chance the shares will be considerably less valuable than the terms of the deal might suggest. That said, I do feel this particular deal was a well-deserved success for the Wufoo guys. My congratulations to them for excellent execution!