Alternately, Web3 marks the moment that advertising transforms from an industry into a product feature. Consider that our basic premise of advertising is that

Alternately, Web3 marks the moment that advertising transforms from an industry into a product feature. Consider that our basic premise of advertising is that we must compete for attention to influence consumers. This premise requires a "captive audience", and must insert the ad into some span of time and space where it is viewed. Because these businesses will also operate on Web3, their data is also ripe for the picking. Not all of it, but enough that users will have products available that evaluate the business and make suggestions about the course of action to take, or even select a purchase given a rough specification. If insufficient data is available, independent reviewers will endeavor to create it. And businesses that resist will become dinosaurs. The influencing function of advertising will then begin to collapse as more people delegate decisions to an AI, adding a privacy barrier. Increasingly, businesses will build to the specs generated by analysis of this request data. There will be no market for selling the data, except that of voluntary user disclosure.