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Coca-Cola's advertising is so good, the sugar water literally tastes better if you know it's Coke, compared with a blind taste test.
by xapata 5y ago
Coca-Cola's advertising is so good, the sugar water literally tastes better if you know it's Coke, compared with a blind taste test.
- mcv 5y agoSo their advertising influences taste, but does it actually influence sales?
- notfromhere 5y agoThe basis for every DTC brand is paid advertising. Advertising definitely works, especially in B2B contexts when you can directly track activity to a sale. But there's definitely marginal returns on it once you saturate your market.