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And then there's the example of P&G, or Unilever or some other FCMG company that stopped advertising and saw no change in their business Bob Hoffman's take on
by youngtaff 5y ago
And then there's the example of P&G, or Unilever or some other FCMG company that stopped advertising and saw no change in their business
Bob Hoffman's take on advertising e.g. Advertising for Skeptics, is well worth reading - he's an ex-adman who thinks the ad industry and particularly the personalised ad industry is full of shit
When you look at the online ad industry it's reasonably clear that the people who are making the money are the ad tech companies and not the advertisers
- xapata 5y agoCoca-Cola's advertising is so good, the sugar water literally tastes better if you know it's Coke, compared with a blind taste test.
- mcv 5y agoSo their advertising influences taste, but does it actually influence sales?
- notfromhere 5y agoThe basis for every DTC brand is paid advertising. Advertising definitely works, especially in B2B contexts when you can directly track activity to a sale. But there's definitely marginal returns on it once you saturate your market.