Reminds me of this urban legend: The VP of marketing of ebay realized that the keyword for which they spent the most money was "eBay". He thought this was nons

Reminds me of this urban legend: The VP of marketing of ebay realized that the keyword for which they spent the most money was "eBay". He thought this was nonsense and that people who looked for eBay should know how to get to their website, so he decided to save some marketing money and stopped putting money on they keyword. Result: no changes in the amount of visit to the website. However, the click-through rate, which is the metric by which marketing department was measured, decreased significantly. So the VP was fired and they even increased the money spent on the keyword.