6 years in adtech, lets say advertisers can distribute a lot of budget and waste it just to get 1 sale and cover for the losses so the numbers make sense. I hav

6 years in adtech, lets say advertisers can distribute a lot of budget and waste it just to get 1 sale and cover for the losses so the numbers make sense. I have seen conversion rates increase 40% with purchase intent (if we know that a user added something to basket). So what you see is an adtech tax - partially wastage but people will overlook this if they are still profitable on their marketing ROI.