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Challenge to Google Ad dominance? Robads-open JSON standards to publish ads

• deleted 15y ago
  [deleted]
• alperakgun 15y ago
  Open ad standards seems to be a good idea. Most companies prepare ads in secret and put them in Adwords. If Robads standards catch up it may open the advertiser ads to everyone; that is good for consumers, advertisers and most ad mediators.
  • diminish 15y ago
    if everyone publishes their ads on their own web site using a robads.json text file similar to robads.txt, it will augment the web experience and will enable people to discover offers and deals better.
• dmk23 15y ago
  Have you looked into display ad exchanges and how they store and manipulate ads? That could be an easier place to get traction.
  • deleted 15y ago
    [deleted]
  • diminish 15y ago
    is there any particular one, you would recommend?
    • dmk23 15y ago
      IAB has tons of standards: http://www.iab.net/iab_products_and_industry_services/508676/508767 http://www.iab.net/iab_products_and_industry_services/508676...