Innovation is fine.. in fact, it should be encouraged. Where websites (and most other products) really fall down is that few companies are good at introducing

Innovation is fine.. in fact, it should be encouraged. Where websites (and most other products) really fall down is that few companies are good at introducing innovation subtly. If you create some hot new feature, surely you have to make it front-and-center in your site design, using up space to make it stand-out to users. Do this enough times and you start to look like myspace (or now Facebook) a jumbled mess of previously "hot new" features scattered all over the place. I can barely tell what the hell is even going on when looking at a Facebook page anymore, which is exactly where I was with myspace pages right when the service peaked and then started plummeting into the ground.