2 ms·
I suppose it’s probably worth rephrasing as every major brand I’ve worked with, in that case :). Unfortunate to hear that but I guess not surprising
by soared 5y ago
I suppose it’s probably worth rephrasing as every major brand I’ve worked with, in that case :). Unfortunate to hear that but I guess not surprising
- kcplate 5y agoHonestly I think after you reach a certain point of brand awareness your marketing becomes just about maintaining name saturation and letting brand loyalty and affinity do it’s thing. Watching it in action is strange to people like me that put a great deal of value into measuring campaign value. As much as I am critical of the approach, I can’t really says it’s a bad strategy, as these are brands that had worldwide reputations long before I became involved and most of my involvement was pretty narrow to a specific product or product vertical.
- notfromhere 5y agoIt's true. At some point you do hit the maximum brand awareness, and after that point, you're just paying to stop your competitors from doing the same.