5 ms·

Or maybe I won't and go for the competitor... it often works this way. So many times I see something expensive being advertised and I go for a cheaper one I nev

Or maybe I won't and go for the competitor... it often works this way. So many times I see something expensive being advertised and I go for a cheaper one I never heard of. So again, I might be a rare case, but ... I'm not saying that I never bought snacks that are also advertised, because everything is advertised. But I come from a "hard discount" family, and I'm a very hard target, I don't even like being given presents for Christmas. I'm just saying that if everyone was "castrating" like me, we would see much less spending on advertising.

vanilla_nut 5y ago
Exactly this for me, too. I make lattes and cappuccinos pretty often at home. I don't drink dairy milk, so I'm constantly on the lookout for decent alternative milk brands. I've tried pretty much every brand I can find at local stores, and some that I have to order online... Except Oatly. Because when I lived in NYC, their subway advertising was so aggressive, in your face, and annoying, I swore I'd never buy the product. Because no brand that spends that much on advertising can possibly be price-efficient for their actual product. I've actually tried it at a friend's house recently, and really enjoyed it. But I still refuse to support a brand that advertises so heavily.
- nceqs3 5y ago
  Besides the fact that it's a fake ESG Blackstone play...
- deleted 5y ago
  [deleted]
- axiosgunnar 5y ago
  > Because no brand that spends that much on advertising can possibly be price-efficient for their actual product. I believe that might not necessarily be true, in fact the opposite might be true. A brand that can afford to spend a large amount of money on advertising cannot afford to sell bad products, as otherwise people would buy it once and then never again.
- kcplate 5y ago
  >Except Oatly. Reminds me of this scene from Pirates of the Caribbean.. Norrington : You are without doubt the worst pirate I've ever heard of! Jack Sparrow : But you have heard of me.
  - dont__panic 5y ago
    Honorary shout-out to JIRA, the product that always makes me think of this line when it login thrashes, or spins out moving a ticket between columns, or starts displaying small portions of inscrutable errors and java stack traces in a tiny dialog box at the top of the screen.
- guyomes 5y ago
  > I've tried pretty much every brand I can find at local stores, and some that I have to order online [...] I've actually tried it at a friend's house recently, and really enjoyed it. Aggressive subway advertising can indeed be annoying, yet it has been quite efficient in this case: the milk of a brand advertised in the subway of a big city just got mentioned in a positive way on a tech website read worldwide.
  - analog31 5y ago
    This is a hallmark of a religion. Even the failures are spun as successes.
mcculley 5y ago
Ads can also provide value when served to those who don’t buy. I would not buy a Rolex, but when I see someone wearing one, I know they have a lot of disposable money and dispose of it on things like Rolexes, which is what the buyer wants. The buyer is paying for the ads to convey the value to others.
tomc1985 5y ago
I don't think you realize just how insidious advertising is. Repetition builds awareness, which will infiltrate almost any thinking about the product or whatever. Every time you recall an earworm jingle, the ad is serving its purpose. The only way to not be influenced by them is to screen them out.
- deleted 5y ago
  [deleted]
- lordkrandel 5y ago
  I feel that the advertisers really want to justify their salary and glorify their existence, by telling you their work is valued in years and that they never fail. It's a delusion. Here I am, after 37 years of advertising of everything, from shoes to games to food, to cars... in every single media... and? What are the results?
  - tomc1985 5y ago
    You own things, yes? How did you choose them? How did you even discover that they exist? That's what advertising addresses.
    - lordkrandel 5y ago
      Going to a supermarket, or to Amazon. Trying them one time and seeing if they're good. Reading unsponsored comparisons, or asking to a friend. And... no?
      - tomc1985 5y ago
        I don't think anyone truly does that 100% of the time.
        lordkrandel 5y ago
        It's more common than you think: when you dont have the money, you buy off-label. And if occasionally should I buy something that is advertised, is that worth decades of ad bombing every 5 minutes of every tv show and every web page? To me, it looks like there's a huge disproportion of effort vs the actual gain. I mean, I can sing all the ad jingle of my teen years. Maybe I have some strange anti-ad gene, but that's just a lie. Or probably not having tv channels, just helps.

vanilla_nut 5y ago

Exactly this for me, too. I make lattes and cappuccinos pretty often at home. I don't drink dairy milk, so I'm constantly on the lookout for decent alternative milk brands. I've tried pretty much every brand I can find at local stores, and some that I have to order online... Except Oatly. Because when I lived in NYC, their subway advertising was so aggressive, in your face, and annoying, I swore I'd never buy the product. Because no brand that spends that much on advertising can possibly be price-efficient for their actual product. I've actually tried it at a friend's house recently, and really enjoyed it. But I still refuse to support a brand that advertises so heavily.

nceqs3 5y ago
Besides the fact that it's a fake ESG Blackstone play...
deleted 5y ago
[deleted]
axiosgunnar 5y ago
> Because no brand that spends that much on advertising can possibly be price-efficient for their actual product. I believe that might not necessarily be true, in fact the opposite might be true. A brand that can afford to spend a large amount of money on advertising cannot afford to sell bad products, as otherwise people would buy it once and then never again.
kcplate 5y ago
>Except Oatly. Reminds me of this scene from Pirates of the Caribbean.. Norrington : You are without doubt the worst pirate I've ever heard of! Jack Sparrow : But you have heard of me.
- dont__panic 5y ago
  Honorary shout-out to JIRA, the product that always makes me think of this line when it login thrashes, or spins out moving a ticket between columns, or starts displaying small portions of inscrutable errors and java stack traces in a tiny dialog box at the top of the screen.
guyomes 5y ago
> I've tried pretty much every brand I can find at local stores, and some that I have to order online [...] I've actually tried it at a friend's house recently, and really enjoyed it. Aggressive subway advertising can indeed be annoying, yet it has been quite efficient in this case: the milk of a brand advertised in the subway of a big city just got mentioned in a positive way on a tech website read worldwide.
- analog31 5y ago
  This is a hallmark of a religion. Even the failures are spun as successes.

mcculley 5y ago

Ads can also provide value when served to those who don’t buy. I would not buy a Rolex, but when I see someone wearing one, I know they have a lot of disposable money and dispose of it on things like Rolexes, which is what the buyer wants. The buyer is paying for the ads to convey the value to others.

tomc1985 5y ago

I don't think you realize just how insidious advertising is. Repetition builds awareness, which will infiltrate almost any thinking about the product or whatever. Every time you recall an earworm jingle, the ad is serving its purpose. The only way to not be influenced by them is to screen them out.

deleted 5y ago
[deleted]
lordkrandel 5y ago
I feel that the advertisers really want to justify their salary and glorify their existence, by telling you their work is valued in years and that they never fail. It's a delusion. Here I am, after 37 years of advertising of everything, from shoes to games to food, to cars... in every single media... and? What are the results?
- tomc1985 5y ago
  You own things, yes? How did you choose them? How did you even discover that they exist? That's what advertising addresses.
  - lordkrandel 5y ago
    Going to a supermarket, or to Amazon. Trying them one time and seeing if they're good. Reading unsponsored comparisons, or asking to a friend. And... no?
    - tomc1985 5y ago
      I don't think anyone truly does that 100% of the time.
      - lordkrandel 5y ago
        It's more common than you think: when you dont have the money, you buy off-label. And if occasionally should I buy something that is advertised, is that worth decades of ad bombing every 5 minutes of every tv show and every web page? To me, it looks like there's a huge disproportion of effort vs the actual gain. I mean, I can sing all the ad jingle of my teen years. Maybe I have some strange anti-ad gene, but that's just a lie. Or probably not having tv channels, just helps.