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Absolutely yes. I did both academic research (recommendation engine algorithms) and industry work (leading online advertising at a large e-commerce ). I can c
by quanto 5y ago
Absolutely yes.
I did both academic research (recommendation engine algorithms) and industry work (leading online advertising at a large e-commerce ). I can confidently say from my background that the targeted advertising works.
In fact, it works so well that it is almost awe-inspiring to see it in real action. Any e-commerce or advertising firms, including my former team, have internal data to support this claim. For our case, the difference between a highly optimized traditional adverting vs a crude targeted advertising algo is a still factor of N in favor of the algo (N >> 1). As the algo is optimized, N grows larger.
- beagle3 5y agoI was somewhat involved in (relatively early days of) real time bidding and targeted advertising, circa 2010 or so. My data at the time led me to believe that there is a small-ish part of the population on which targeted advertising is effective, and all the effort (information-theoretic wise) is locating this group, when your only tool (in real time bidding, anyway) is bidding on random ad impressions. I’m sure the world is different now, and this inight might not be relevant to today’s world. But it does explain why re-targeting is way more effective than most people assume.