Two techniques I’ve found that are helpful… 1. Make sure to find a launch customer. It’s easy to get stuck in endless trade studies without a real customer. Re

Two techniques I’ve found that are helpful… 1. Make sure to find a launch customer. It’s easy to get stuck in endless trade studies without a real customer. Real customers bring real constraints that make decisions easier. 2. Focus on improving upon the baseline rather than achieving perfection. It’s still important to ask if the improvement is big enough to warrant the investment, but don’t get trapped into rejecting better solutions simply because they aren’t perfect solutions.