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> they can hope to maintain a longer-term relationship with the customer and build brand loyalty Maybe this is because of how payment is structured (up-front v
by rowanajmarshall 5y ago
> they can hope to maintain a longer-term relationship with the customer and build brand loyalty
Maybe this is because of how payment is structured (up-front vs recurring fees), but I feel significantly more brand loyalty when I shell out a fixed fee than a subscription. A subscription feels like it can just be switched out with another provider of a similar service, whereas a fixed single fee has more buy-in and gits the sunk-cost fallacy.
Renting too - I've got like three different apps for renting e-bikes in my city right now. Since they all cost basically the same, the only real metric I have is how close a bike is to my current location, and where parking zones are. There's no loyalty there at all, the brands may as well be background noise. But my Brompton folding bike, that's a thing of beauty I'm not gonna give up any time soon.
- vanilla_nut 5y agoInteresting thought. I also love most of the devices I've shelled out "big bucks" for -- similarly, I'd never even think of subscribing to bike or scooter rentals in my city because I like riding my own bike so much. This is a great "gotcha" to consider with subscription models.
- throwaway48292 5y agoEven if you're happy with a certain provider, they're pretty likely to disappear or change stuff drastically anyway. When you own it you keep something even if the worst happens, and so there are still people loyal to Saab, VB6, the Sega Dreamcast, or whatever. But being loyal to Google Stadia is more risky.