Those services are the payment to you. You are selling your attention to google and Facebook for email/social network access and they then time slice that atten

Those services are the payment to you. You are selling your attention to google and Facebook for email/social network access and they then time slice that attention and sell it to advertisers. If you use Google’s free email, you are not their customer. If you have an AdWords account, you are. If you don’t like the deal, start charging them money or stop giving your attention to them for what you get in return. It’s that simple.