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Didn't Microsoft shun any mention of the word "Microsoft" in XBOX marketing, at least initially? I do not know the answer to your question, but I would venture
by Arjuna 15y ago
Didn't Microsoft shun any mention of the word "Microsoft" in XBOX marketing, at least initially?
I do not know the answer to your question, but I would venture to say that the target audience would have known either way. The adult game cognoscenti are obviously dialed into magazines, blogs, etc. Kids are of course in the know as well, and in cases where they do not have purchasing power, they will undoubtedly provide the necessary counsel to those above them that do :)
That might've played a big part in it's success. Or at least a big part in giving it a fair shot.
My opinion is that the XBOX's success was largely due to the quintessential launch title, Halo: Combat Evolved. This is one of the driving factors behind the XBOX's sell-out launch in North America.
- chc 15y agoBungie was always Microsoft's ace in the hole. Online gaming helped, but it was more incremental and more easily copied. Now that Bungie's out of Microsoft's grasp, I'm betting Sony takes back the lead (though in a much closer race) for the next generation of consoles.
- Arjuna 15y agoYes, it will be interesting to see how the Bungie-Activision relationship unfolds. I am sure that Bungie is happy to have moved on from the Halo franchise in order to work on new projects, but perhaps in a mixed-emotions sort of way that we all feel when we want to move on, but at the same time let go. Meanwhile, the Halo torch has been passed to Microsoft's 343 Industries, with their sights set on developing Halo 4.