I find it hard to believe this is a net gain to Spotify in the long run. It may well have been legal, but Rogan signed on as exclusive to Spotify with the under

I find it hard to believe this is a net gain to Spotify in the long run. It may well have been legal, but Rogan signed on as exclusive to Spotify with the understanding that they would be a platform for him and allow him to further extend his brand and reach his followers. Spotify is still in the early stages of their plan to curate and improve advertising in the podcast space, and their plan is to sign exclusives, forcing listeners onto their platform where the free tier can now have targeted ads as opposed to traditional podcasting with traditional media style ads. Now anyone who receives an offer like this from Spotify will have to consider the possibility of having their brand censored. This will either drive up the cost to Spotify or simply make content providers refuse all together. So, unless Spotify has decided to quit this business plan, I don’t think this is a good long-term solution. I do think what happened is Spotify saw its DAUs and subscribers dipping, and after the bloodbath in $FB stock last week, got freaked out and abandoned a long-term business plan to prevent a dip in users this quarter.