The most important (not to mention blindingly obvious) rules of running a subscription based business are "make sure the customer knows exactly what they're sig

The most important (not to mention blindingly obvious) rules of running a subscription based business are "make sure the customer knows exactly what they're signing up for and on what terms" and "make it memorably pleasant and easy to cancel", so it's pretty funny to see big names like Adobe and the NYT be too scared and insecure to live by these rules