I understand your concern, but if you read the table of contents, you'll see that this is a complete guide that starts from scratch. It certainly helps you find

I understand your concern, but if you read the table of contents, you'll see that this is a complete guide that starts from scratch. It certainly helps you find "a good juicy orange", and discusses what kind of content you should write and how to present it (before proceeding to promote, monetizing, etc, it).