When I worked in Mexico it was that way with beer. In northern Mexico every little pueblo was either all Tecate or all Modelo Especial. The residents would le

When I worked in Mexico it was that way with beer. In northern Mexico every little pueblo was either all Tecate or all Modelo Especial. The residents would let you know their undying loyalty to the brand. "!Aqui somos tecateros!" The only exception I can think of was a remote mountain town loyal to marijuana instead. Locally grown, of course.