'build distribution' = this really is audience / channel building. And how you do it really depends on who is going to be buying your stuff. For example, I curr

'build distribution' = this really is audience / channel building. And how you do it really depends on who is going to be buying your stuff. For example, I currently sell to recruiters (strange I know!). So my distro is a build a powerful presence on LinkedIn (where recruiters hang out), run newsletters, do podcasts / livestream, build community around recruiting content. This is full time for me though, so the above approach may not be suitable for everyone. The idea of building audience though, is relevant no matter what you do