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I think you're giving a big key that many of us as just developers/engineers miss some times, and it's the distribution part. For us, as we haven't trained in t
by kuu 5y ago
I think you're giving a big key that many of us as just developers/engineers miss some times, and it's the distribution part. For us, as we haven't trained in that area, it's hard to find a solution.
How would you say that's the best strategy to build this distribution?
- hunglee2 5y agonot just developers. I know loads of people who have such great product - coaching services, graphic design, you name it. But they retreat into doing what they love (the product) and don't realise that you got to sell it - and that needs distribution. I only learned this through repeated failure, fortunate enough to have the economic resilience to bounce back
- hunglee2 5y ago'build distribution' = this really is audience / channel building. And how you do it really depends on who is going to be buying your stuff. For example, I currently sell to recruiters (strange I know!). So my distro is a build a powerful presence on LinkedIn (where recruiters hang out), run newsletters, do podcasts / livestream, build community around recruiting content. This is full time for me though, so the above approach may not be suitable for everyone. The idea of building audience though, is relevant no matter what you do