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> Success = product x distribution Distribution explains Meta's and Google's powress (in the consumer market), that's literally unmatched right now. Distribut
by ignoramous 5y ago
> Success = product x distribution
Distribution explains Meta's and Google's powress (in the consumer market), that's literally unmatched right now.
Distribution ("Install Chrome" prompts on the Google homepage) is how Chrome rose to dominance, and distribution is why Google pays Apple billions to be the default search engine on iOS.
The other 3Ps (product, price, positioning) [0] of the marketing mix matter too (more so for consumer-grade products than enterprise where sales is takes precedence), but of course distribution (place) is king.
[0] https://en.wikipedia.org/wiki/Marketing_mix https://en.wikipedia.org/wiki/Marketing_mix
- hunglee2 5y agoIndeed, distro is king. Reid Hoffman talked about this a decade ago. We kind of need to reread his blog post about it