It's eye opening once you realize that most interesting ideas are simply iterations or slight improvements on existing ones. Simply releasing a similar product

It's eye opening once you realize that most interesting ideas are simply iterations or slight improvements on existing ones. Simply releasing a similar product with one additional feature, or at a cheaper price point can excite the right people. In my experience most ideation comes from building a product. Spend enough time in a product space or market and you will naturally come across "interesting" ideas. I put interesting in quotes, because when you are in that space, the idea of iterating on a product may seem obvious or mundane, but if you can execute, and convince the customer, it's anything but.