4 ms·

It's a branding thing for the whole company. The idea is to slightly reduce the ickiness some people feel when the name comes up. Not to directly sell anything.

• henning 18y ago
  Or, like, it's reintroducing the company to the world. "Now with less evil!"
  • dangoldin 18y ago
    Sounds like something from Futurama.
    • umjames 18y ago
      Yes, Microsoft = Mom's Robots. In the public eye, try to portray yourself as likable. While behind closed doors, the real Microsoft is revealed. Remember, at Microsoft, all buttons retaliate.