There's quite a few ways to slice data, but profit would likely be better than revenue. Apple does not make 30% profit off of total iPhone revenue, as they do

There's quite a few ways to slice data, but profit would likely be better than revenue. Apple does not make 30% profit off of total iPhone revenue, as they do still have to pay for development, infrastructure, and supporting staff. They have a historical 38% margin on hardware, and just reported a 70% margin on first-party services. The stores (iTunes Store, App Store, Books) may very well be their lowest margin divisions. Which would make sense, since they are selling other people's products.