Google's only way to seriously grow revenue is to throw more ads in front of their users. This always, eventually, hits a breaking point where the ads become to

Google's only way to seriously grow revenue is to throw more ads in front of their users. This always, eventually, hits a breaking point where the ads become too much and erode the user experience. Any company that relies primarily on ad revenue is built on a house of cards. It can be highly profitable, but it is fragile.