While Google reputation has been superb so far, at least for normal users, their push for Google+ may change that. It's kind of "all in" move by Google. If Goo

While Google reputation has been superb so far, at least for normal users, their push for Google+ may change that. It's kind of "all in" move by Google. If Google+ succeeds, their brand will be even stronger, and as king of data, search and social they will stay leaders for the long time, giving them possibility to attack other market segments too. But if Google+ fails, Google brand will be severely damaged, and normals could go somewhere else. All Microsoft has to do here is to wait for the outcome and actively try to sabotage Google+ efforts by working together with Facebook.