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Way before xbox, this has been their strategy since before they were making video games. Gunpei Yokoi, who came up with the idea (and practically nintendo's ent
by jmcgough 5y ago
Way before xbox, this has been their strategy since before they were making video games. Gunpei Yokoi, who came up with the idea (and practically nintendo's entire electronics division), called it "lateral thinking with withered technology" (https://en.wikipedia.org/wiki/Gunpei_Yokoi#Lateral_Thinking_with_Withered_Technology https://en.wikipedia.org/wiki/Gunpei_Yokoi#Lateral_Thinking_...).
- lelandfe 5y agoClassic example of this: Sega Game Gear: full-color screen, $150, 4hr battery life Nintendo Game Boy: monochromatic screen, $90, 30hr battery life
- celticninja 5y agoYup the game gear was technically better but the cost difference meant the Gameboy was more ubiquitous and so that's what sold. Also for the switch, a lot of kids who had Gameboy's when they came out are now working and can afford a souped up handheld alongside their main console.
- mcphage 5y agoTechnically more powerful. Better… well, not with no battery life, it wasn’t.
- jmcgough 5y agoHonestly I think the games library is why gameboy outsold game gear, and why nintendo continues to dominate the mobile console market
- hajile 5y agoThe two feed on each other. Nintendo bootstraps this with with a cheap console and their great IP. Once the console starts to outsell because of this, other game designers focus primarily on that console which drives sales and the cycle repeats.