Yeah I think these are very good points. I think maybe what I'd like to have more clarity about is that fixing global warming does look like consumers making di

Yeah I think these are very good points. I think maybe what I'd like to have more clarity about is that fixing global warming does look like consumers making different choices. They may be forced to make different choices by the government in some way (carbon taxes, bans, incentives, ect), but it isn't like there are companies that can decide to do better, stop polluting and just stop it all. Part of fixing these issues will mean less European vacations as jet fuel gets more expensive. Part of fixing this might involve driving less or taking public transit more. There aren't tradeoff free solutions to these problems that are being withheld and while tech might fix some of this, developing that tech will come at the expensive of developing some other tech and that choice will impact consumers. And just because you aim a policy on paper at big companies doesn't actually mean it doesn't impact consumers. You can say there are just 100 companies responsible for most global warming, but if you went and made them stop everyone would starve, and if you tax them everyone will find themselves not able to buy as much as they otherwise would. You can of course also accompany any of these policies with a redistribution of wealth, either by printing money, or by some tax scheme, but you are reducing the pie. Obviously though we should still do this, the long term impacts of not doing it will be worse and also impact consumers