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I'd have to disagree. Most changes, at least at large companies, are driven by dollars, not ego. A small change in user engagement can mean millions in revenue
by _tom_ 5y ago
I'd have to disagree. Most changes, at least at large companies, are driven by dollars, not ego.
A small change in user engagement can mean millions in revenue. Or billions, in the largest cases.
Things are extensively a/b tested to validate that the change drives revenue. And most companies are fine with forcing the user to learn, as long at it increases profits.
- marginalia_nu 5y agoDunno, my experience with large companies is that there is a lot of office politics, some are making overtures for career advancement by short-sighted but ostensibly profitable changes they hope will be noticed by higher-ups, others want to protect their fiefdom by sabotaging and delaying up-and-comers. Most everyone is looking at their paycheck and status, not the bottom line.
- saagarjha 5y agoIt is very easy to tip an A/B test in the direction you'd like it to go by picking what you measure and handwaving away bad metrics.