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Out of curiosity, does attribution also work if the ad is not clicked? For example, I bought a product the other day after seeing a Facebook ad, but I didn't c
by jfim 5y ago
Out of curiosity, does attribution also work if the ad is not clicked?
For example, I bought a product the other day after seeing a Facebook ad, but I didn't click on the ad itself and rather went searching for it on DuckDuckGo, then after reading a bit about it online, bought the product.
I'm curious as to whether that got attributed to the ad impression or not.
- morelisp 5y agoModern models do try to take views into account. (Also cross-device views and DOOH - which again rely extensively on tracking.)