4 ms·

It's 15% for developers making up to $1m a year. And you are paying for the cost of the channel i.e. customer acquisition.

• passivate 5y ago
  You can show an online ad on any platform to acquire a customer. Apple is greedy grabbing 30% of sales.
  • threeseed 5y ago
    I take it you have never been responsible for a marketing campaign before. You can't just "show an online ad" and expect to be successful.
    • passivate 5y ago
      Why did you add "just"? Please don't put words in my mouth.
• newaccount74 5y ago
  It would be nice if they only charged for customers that discovered the app on the App Store. I would assume that the fraction of users who install apps after discovering them on the app store is miniscule compared to how many people learn of new apps through other channels.