But Trader Joe's uses a very different strategy compared to ALDI. It caters to an audience that demands a much more upmarket experience, and puts a lot more eff

But Trader Joe's uses a very different strategy compared to ALDI. It caters to an audience that demands a much more upmarket experience, and puts a lot more effort into team culture, store decor/experience, and sourcing quality white-label food SKUs for house branding.