That is an example. But usually for the 3 steps to be effective it would be different distinct stages separated by time. You would for example read about 'the

That is an example. But usually for the 3 steps to be effective it would be different distinct stages separated by time. You would for example read about 'the scourge' in some mags/newspapers. The mags would amp it up for weeks/months. Then 'scientists say' stage, usually the same news/mags/newspapers talking about it how 'some things are known to fight it, milk chocolate for example'. Get some peer reviewed papers written up to back it up, or '4 out of 5 kids agree' sort of thing. Then commercial time. Showing all three together. If you dump them all together you will get a small segment buying it. But if you prime the pump for them to be ready to accept the idea and solution. You get more traction on it. One downside is it is wickedly difficult to see when you are being subjected to it. As the campaign is designed to hide from you until the solution is presented.