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Today I learned that in the US, cheerleading is an industry. I always thought this was mostly done by enthusiastic school and college kids, not much money in it
by perlgeek 5y ago
Today I learned that in the US, cheerleading is an industry. I always thought this was mostly done by enthusiastic school and college kids, not much money in it. How naive of me :-)
- deleted 5y ago[deleted]
- evancox100 5y agoIt is mostly done by enthusiastic students, Varsity's monopoly is in the apparel, supplies, and accessories that said students purchase.
- Invictus0 5y agoThey also manipulate the competitions to favor those purchasing their products. There’s more than blocking advertising and distribution at these competitions. Webb admitted that in at least one contest, cheerleaders got more points if they used more Varsity equipment as props. In other words, it’s not just a rigged game as some sort of metaphor, Varsity actually rigged the rules of its cheerleading competition to coerce purchases of Varsity products. Indeed, Webb has testified in court that the competitions exist solely for the “promotion of his cheerleading supply business.” https://mattstoller.substack.com/p/this-is-not-a-democracy-its-a-cheerocracy https://mattstoller.substack.com/p/this-is-not-a-democracy-i...
- summari 5y ago