FB attracts big ad dollars as they will continue to claim to have huge audience reach >if a user does not have their Facebook and Instagram accounts linked in

FB attracts big ad dollars as they will continue to claim to have huge audience reach >if a user does not have their Facebook and Instagram accounts linked in the company's Account Center, those accounts will be considered as two separate people for ad planning and measurement. https://web.archive.org/web/20211031105427/https://adage.com/article/digital-marketing-ad-tech-news/facebook-changing-how-it-counts-people-ads-measurement/2372071 https://web.archive.org/web/20211031105427/https://adage.com...