it's a defacto standard for template "engines" targetting HTML or other markup to invent ad-hoc syntax rule Totally. My hypothesis: people enjoy writing templ

it's a defacto standard for template "engines" targetting HTML or other markup to invent ad-hoc syntax rule Totally. My hypothesis: people enjoy writing templating engines, which is why there are so many. And people especially enjoy inventing their own programming languages. Templating engines are the perfect place for a web developer to dip their toes as gently as desired into language creation, in a format that’s kind of fun and is also immediately relevant and useful.