"With a single click, people will now be able to endorse specific ads and make them more likely to appear to their social connections. We believe that these re

"With a single click, people will now be able to endorse specific ads and make them more likely to appear to their social connections. We believe that these recommendations could lead your readers to notice ads on your site more, leading to more clicks and higher returns for you over time". This is a good move by Google.