This tactic is in no way specific to Apple or Lego, in many businesses with high markup they want to (in specific cases) sell at a lower price without breaking

This tactic is in no way specific to Apple or Lego, in many businesses with high markup they want to (in specific cases) sell at a lower price without breaking their contracts, insulting their costumers and inviting scalpers. So they sell items that can’t be resold, aren’t wanted by the costumers that buy at the original price and are not covered by their contracts.