I think he was also behind the idea of marketing white goods not on their efficiency, but by their appeal to consumers. This is to say, he initiated the move a

I think he was also behind the idea of marketing white goods not on their efficiency, but by their appeal to consumers. This is to say, he initiated the move away from quality as the sales pitch to where we are today - where white goods are flimsily made, hard to repair, break after their warranty - as this maximises profits at the expense of the customer. On so many levels, its a shame we are so easily sold, for sure.