You could be on to something there, "he" has just "rebranded" and asked us to refer to himself under a "cool" new name and new look. Plus he is trying to start

You could be on to something there, "he" has just "rebranded" and asked us to refer to himself under a "cool" new name and new look. Plus he is trying to start the cult of the Metaverse where we will all transcend to a new plane of existence... this does sound a lot like a mid life crisis to me.