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ig is neither a TikTok clone, nor is it poor. TikTok users in the West skew young (ie poor) and it's all short form video, which fb calls out as harder to mone
by bagacrap 5y ago
ig is neither a TikTok clone, nor is it poor.
TikTok users in the West skew young (ie poor) and it's all short form video, which fb calls out as harder to monetize, so I can't see how TikTok is a threat to soak up the ad spend. We'll see what happens when they try to pivot from growth to profit. For reference, with similar userbase, ig brings in 6x the ad revenue of TikTok.
The markets are unreasonably obsessed with growth imo.