4 ms·
Agreed, though it still does little to convey any sort of useful message. I thought this campaign would be targeting Vista as opposed to brand awareness but app
by zacharye 18y ago
Agreed, though it still does little to convey any sort of useful message. I thought this campaign would be targeting Vista as opposed to brand awareness but apparently that's not the case.
- ojbyrne 18y agoI think its pretty clear where this is going. "Windows... for real people."
- tjr 18y agoI dunno... so far the ads have made me want churros and gourmet mustard more than Windows.
- deleted 18y ago[deleted]
- aneesh 18y agoMicrosoft has much bigger problems than Vista. Their stronghold on the OS market is strong enough that they can probably stand 1 bad release. Only if Windows 7 screws up will they have real problems in terms of market share & bottom line. The bigger problem for Microsoft is that they're just not cool anymore. Not for prospective customers, not for prospective employees, and not for prospective partners. That's why I think brand awareness is what they're going after with all this.
- lux 18y agoI think that's it too. I was just talking to someone the other day who was with IBM back when MS kicked their butts in the battle between Windows and OS/2. OS/2 was technically superior in many ways, but he was saying that at conferences it was a bunch of old guys with sore feet at the IBM table, and hot women with loud music and lots of giveaways at the MS booth. Where would you rather be? MS isn't perceived as exciting and new and hip these days, and needs to bring back some youth and fun, which Mac seems to have plenty of at the moment.
- metatronscube 18y agoDoesn't need to convey a message, its just to get you all talking about it. Its working.
- alexfarran 18y agoYeah but we talk about microsoft all the time anyway. Who else is it reaching?
- jbenz 18y agoWe talk about Microsoft all the time, but rarely is it as positive as this. Bill Gates actually made me laugh.
- silentbicycle 18y agoYeah, the last time Microsoft made me laugh in a way that wasn't basically Linux newbie's schadenfreude was in Coupland's _Microserfs_.