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How much money do they earn in Europe?

by vimy 5y ago

joelennon 5y ago
Q4 2021 revenue by geography: * $15.826 billion in US/Canada * $8.357 billion in Europe * $6.244 billion in Asia/Pacific * $3.244 billion in Rest of the World
sebazzz 5y ago
You can view that in their quartely report, as they are a public company: https://investor.fb.com/investor-news/press-release-details/2021/Facebook-Reports-First-Quarter-2021-Results/default.aspx https://investor.fb.com/investor-news/press-release-details/... - 15,49 dollar per European user - 48,03 dollar per US user Where are the privacy regulations the strongest?
- oaiey 5y ago
  That is not only related to privacy regulations. Many European countries are not so consume oriented and have less spare dollars etc. For example, iPhone market share was still at 26% in Europe. We have different consumer behavior than the US ... and that you can realize in these numbers.
  - eertami 5y ago
    > iPhone market share was still at 26% in Europe I don't think that's an example at all, I would argue even it is non-sequitur. iPhone just never became "cool" in Europe the same way they did with US teenagers, because in Europe no phone is "cool". Someone buying a $799 Samsung obviously doesn't have less spare money than someone buying a $799 iPhone.
    - tjansen 5y ago
      I don't think there are many European teenagers who own an $800 phone of any brand.
      - oaiey 5y ago
        And if you have the money AND interest in consume ... You buy an iPhone. While many do not have the money, many also have no interest spending the money on it.
- foxfluff 5y ago
  Privacy regulations no doubt play a role but I would imagine there are other reasons too. For example, while services in the US can reach the entire country using one language, EU is far more splintered (and not just with respect to language). That is to say, we have way more local services that only target the market within a country. For such services, it's hard to justify as much ad spend as you might if your potential market included hundreds of millions of people. I imagine Europeans are also more reserved about buying from small vendors in another EU country than Americans would be about buying from another state. I think some EU countries even have a reputation (undeserved or not) for being "sketchy." I've seen lots of sellers who refuse to ship to Italy, for example. I've seen people wondering whether the cheap car part vendors in Estonia, Latvia or Lithuania are trustworthy..

How much money do they earn in Europe?

by vimy 5y ago

How much money do they earn in Europe?

Q4 2021 revenue by geography: * $15.826 billion in US/Canada * $8.357 billion in Europe * $6.244 billion in Asia/Pacific * $3.244 billion in Rest of the World

sebazzz 5y ago

You can view that in their quartely report, as they are a public company: https://investor.fb.com/investor-news/press-release-details/2021/Facebook-Reports-First-Quarter-2021-Results/default.aspx https://investor.fb.com/investor-news/press-release-details/... - 15,49 dollar per European user - 48,03 dollar per US user Where are the privacy regulations the strongest?

oaiey 5y ago
That is not only related to privacy regulations. Many European countries are not so consume oriented and have less spare dollars etc. For example, iPhone market share was still at 26% in Europe. We have different consumer behavior than the US ... and that you can realize in these numbers.
- eertami 5y ago
  > iPhone market share was still at 26% in Europe I don't think that's an example at all, I would argue even it is non-sequitur. iPhone just never became "cool" in Europe the same way they did with US teenagers, because in Europe no phone is "cool". Someone buying a $799 Samsung obviously doesn't have less spare money than someone buying a $799 iPhone.
  - tjansen 5y ago
    I don't think there are many European teenagers who own an $800 phone of any brand.
    - oaiey 5y ago
      And if you have the money AND interest in consume ... You buy an iPhone. While many do not have the money, many also have no interest spending the money on it.
foxfluff 5y ago
Privacy regulations no doubt play a role but I would imagine there are other reasons too. For example, while services in the US can reach the entire country using one language, EU is far more splintered (and not just with respect to language). That is to say, we have way more local services that only target the market within a country. For such services, it's hard to justify as much ad spend as you might if your potential market included hundreds of millions of people. I imagine Europeans are also more reserved about buying from small vendors in another EU country than Americans would be about buying from another state. I think some EU countries even have a reputation (undeserved or not) for being "sketchy." I've seen lots of sellers who refuse to ship to Italy, for example. I've seen people wondering whether the cheap car part vendors in Estonia, Latvia or Lithuania are trustworthy..