Looking at something from 2 years ago in social media isn't really relevant, trends change FAST. This TikTok trend has taken over the world quite a bit over the

Looking at something from 2 years ago in social media isn't really relevant, trends change FAST. This TikTok trend has taken over the world quite a bit over the last few months. Also, annual growth worldwide tends to hide one key things. It might mean Facebook is arriving in markets where internet penetration was poor (poor/slow data, etc..), however you have to look at their core market where advertisers spend money. In those markets, have they been gaining users? It's been said that they were losing eyeballs in core markets while expanding in markets that didn't bring much money. If they lose customers in their core market, that means the service has been going down from their saturation point instead of stabilizing. And a worldwide growth would hide this data.