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https://finance.yahoo.com/quote/MCD/key-statistics?p=MCD https://finance.yahoo.com/quote/MCD/key-statistics?p=MCD Annual revenue: $23.22B Profit margin: 32.49%
by Turing_Machine 5y ago
https://finance.yahoo.com/quote/MCD/key-statistics?p=MCD https://finance.yahoo.com/quote/MCD/key-statistics?p=MCD
Annual revenue: $23.22B
Profit margin: 32.49%
And that's ignoring the fact that a lot of the revenue and profit go to franchisees, and never make it to the corporate level to be reflected in those numbers.
There's no assumption necessary. Clearly a whole lot of people still like McDonald's.