3 ms·
It's not perfect but you can look at average revenue per user on Facebook. There are huge differences based on the country (note this is quarterly): Q4 '20 Wo
by bko 5y ago
It's not perfect but you can look at average revenue per user on Facebook. There are huge differences based on the country (note this is quarterly):
Q4 '20
Worldwide: 10.14
US: 53.56
Europe: 16.87
Asia Pacific: 4.05
Rest of world: 2.77
So you're worth just over $200 a year. This has gone up a lot over time and is considerably higher than other social networks. Just a year ago, it was 41.41 (23% less) and a year before that is was 34.86 (15% less).
It's harder to do a comparison to google, but I'm sure you're very valuable to them as well, increasingly so.
https://www.statista.com/statistics/251328/facebooks-average-revenue-per-user-by-region/ https://www.statista.com/statistics/251328/facebooks-average...
- d_watt 5y agoAnd likely a working professional adult who can afford an iPhone is worth at least a deviation or two above that.
- pessimizer 5y agoMaybe, but I'm not sure a working professional adult is an ad-clicker, and I'm not sure that the ads they click on can con them into doing something they wouldn't normally do very often.
- arepublicadoceu 5y ago> Maybe, but I'm not sure a working professional adult is an ad-clicker, and I'm not sure that the ads they click on can con them into doing something they wouldn't normally do very often. As a working professional adult, who has access to many others working professional adults, I assure you, ads work. You’re simplifying ads to a barebones click to rate exchange. Ads are way more subtle than that.
- pessimizer 5y agoI don't doubt they work. I doubt the margin of work done by facebook ads on working professional adults over the work of ads that they are exposed to through other means and by word of mouth. And not that that margin doesn't exist and not that it's not worthwhile to advertise on facebook, but the doubt is that as compared to any other demographic being advertised to that it's worth so much more. Advertising to impulsive spenders is worth more than advertising to less impulsive spenders. Less impulsive spenders are informed by ads, more impulsive spenders are convinced by ads.
- elliekelly 5y agoWouldn't people with more disposable income (like professional adults) be more likely to be impulsive spenders? They can afford to be.
- pessimizer 5y agoMaybe. But they can also afford to wait.
- sanedigital 5y agoAds are extremely successful for high-ticket offers. If you'll selling a multi-thousand dollar product or service, you can afford a lot of impressions to get just the few clicks that convert for you.
- ma2rten 5y agoWhy are you assuming that the parent commenter is in the US?
- criddell 5y agoI am. I guess I should have said that.
- bushbaba 5y agoIt’s funny as that’s more than what people pay for Netflix. Showing yes your data is valuable and we are getting the short end of the deal.
- skybrian 5y agoAverages can mislead. In gaming there are "whales" who spend most of the money on in-app purchases. Certain ads being seen by certain people might be a lot more valuable than average? It might be interesting to know who these people are.
- Foobar8568 5y agoThe earning slides from SNAP compare the DAU and ARPU of SNAP, Twitter and FB, reg. the ARPU, they are respectively $29, $72 and $274. https://s25.q4cdn.com/442043304/files/doc_presentations/2022/02/Q4-2021-Investor-Deck.pdf https://s25.q4cdn.com/442043304/files/doc_presentations/2022...