- People don't want to run their own email / FTP server -> Their data and conversations are being watched and analyzed. - People don't want to run their own Io

- People don't want to run their own email / FTP server -> Their data and conversations are being watched and analyzed. - People don't want to run their own IoT server -> Their device/subscription stops working if the company goes out of business or changes the ToS. - People don't want to create their own subscription feed -> They are being manipulated by the algorithm and misinformation. - People don't want to run their own bank -> ... There are lots of good reasons to run your own infra and we should strive to make it easier to do for everybody