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While I agree with you that Facebook (the app) is in decline and Facebook/Meta are rushing to diversify as the market changes, the premise of the article that A

While I agree with you that Facebook (the app) is in decline and Facebook/Meta are rushing to diversify as the market changes, the premise of the article that Apples change has significantly effected Facebooks revenues is not a lie. Apples change has fundamentally damaged ad conversion attribution from the Facebook/Instagram apps on iOS, we have seen it it ourselves. It may be that the exact figure of $10B is inflated, it could even be an underestimate. Meta may have an agenda in how they are spinning it, almost certainly do in fact. However I can assure you that the fundaments of the article and what they are saying is true.

intrasight 5y ago
Please correct me if I'm wrong. This privacy change only affects apps on iOS? I only use the facebook.com website. Ad tracking in that context hasn't changed?
- tnel77 5y ago
  That’s true, but I’d guess that there are a lot of users that exclusively use the iOS app.
  - intrasight 5y ago
    Among my peers where I've observed how they use FB, I think it's an even split. For me, if there's a web site, I skip installing the app. And of course a majority of news and social and commerce web sites now prompt you to install the app.
    - samwillis 5y ago
      Personally when I occasionally use Facebook its via the app so that I am not logged in in by browser. Don't want them spying on everything I do online. Twitter on the other hand I use in the browser as I like to be able to open threads in tabs to come back to.
    - FearlessNebula 5y ago
      Many don’t just prompt you to install an app, they borderline force you. Reddit is guilty of this, as is Instagram and TikTok. Presumably this is because they can gather much more data via a mobile app.
- lolinder 5y ago
  https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/ https://www.statista.com/statistics/377808/distribution-of-f... 80% of Facebook users exclusively use mobile, and iOS has the largest market share in Facebook's largest market by revenue.
- vishnugupta 5y ago
  You can use Safari along with privacy relay enabled to minimize websites’ tracking.

intrasight 5y ago

Please correct me if I'm wrong. This privacy change only affects apps on iOS? I only use the facebook.com website. Ad tracking in that context hasn't changed?

tnel77 5y ago
That’s true, but I’d guess that there are a lot of users that exclusively use the iOS app.
- intrasight 5y ago
  Among my peers where I've observed how they use FB, I think it's an even split. For me, if there's a web site, I skip installing the app. And of course a majority of news and social and commerce web sites now prompt you to install the app.
  - samwillis 5y ago
    Personally when I occasionally use Facebook its via the app so that I am not logged in in by browser. Don't want them spying on everything I do online. Twitter on the other hand I use in the browser as I like to be able to open threads in tabs to come back to.
  - FearlessNebula 5y ago
    Many don’t just prompt you to install an app, they borderline force you. Reddit is guilty of this, as is Instagram and TikTok. Presumably this is because they can gather much more data via a mobile app.
lolinder 5y ago
https://www.statista.com/statistics/377808/distribution-of-facebook-users-by-device/ https://www.statista.com/statistics/377808/distribution-of-f... 80% of Facebook users exclusively use mobile, and iOS has the largest market share in Facebook's largest market by revenue.
vishnugupta 5y ago
You can use Safari along with privacy relay enabled to minimize websites’ tracking.